The Pittsburgh Steelers announced a new three-year deal with Legendary Entertainment Saturday morning and as part of that deal, the team has agreed to wear patches on their practice jerseys.
Legendary Entertainment CEO, Thomas Tull, is also a part owner of the Steelers so the deal certainly isn\'t a surprise. His movie company produced The Dark Knight Rises, which was filmed in Pittsburgh and most recently the movie 42, which was about the life of Jackie Robinson.
According to the statement, the new deal will also include video and scoreboard elements at Heinz Field, so in other words, you will probably be seeing a few movie trailers while at the game.
NFL teams are becoming very NASCAR like and I suppose it wont be long until a player has to thank a sponsor of his prior to answering a question from the media. Of course that is a little bit over the top, but I think you see the point I am trying to make.