2017 NFL Draft Player Profiles: North Carolina WR Mack Hollins

From now until the 2017 NFL Draft takes place, we hope to showcase as many prospects as possible and examine both their strengths and weaknesses. Most of these profiles will feature individuals that the Pittsburgh Steelers are likely to have an interest in, while a few others will be top-ranked players. If there is a player you would like us to analyze, let us know in the comments below.

Mack Hollins/WR UNC – 6’4 221

The Good

– NFL frame, runs well for his size, and a true Z receiver type, top length and good hand size (33 1/4 arms, 9 3/4 hands)
– Build-up speed, long strider and has big play ability downfield
– Does well to stack CBs vertically to help mask lack of deep speed
– Shows ability to break down and separate on longer developing breaking routes and works hard to get back to the football
– High effort as a blocker who uses size and length to his advantage
– Uses hands well to beat press and gets off the line relatively quickly
– Good football IQ and aware of down/distance, where the marker is at
– Tons of special teams value and very likely will carve out a niche there
– Regarded as a tireless worker and a top notch character

The Bad

– Lacks long speed though is good relative to size (4.53 at Combine)
– Not a twitchy player who is going to separate at the top of his route with his agility or burst, will rely on size to box out smaller defenders
– Struggles to break down on shorter breaking routes where he has to break down quickly after accelerating
– Limited YAC threat after the catch
– Limited body of work and mostly a one-trick pony in school

Bio

– Career: 81 receptions, 1667 yards (20.6 YPC) 20 TDs
– Averaged 24.8 yards per catch in 2015, caught 16 TDs on 65 passes from 2014-2015
– 24 career tackles
– Broke collarbone is October of 2016, missed rest of season
– Three year special teams captain for Tar Heels
– Came to UNC as a walk-on, earned scholarship after two years of paying his own way out-of-state
– Wants to own an aquarium after football, owns a python and other snakes
– Pittsburgh Steelers fan

Tape Breakdown

Hollins is going to be addressed as a receiver, and he certainly has talent there, but the focal point should be on what he offers on special teams. Just like he did in college, that’s how he’ll begin his NFL journey.

He wasn’t a high-prized college recruit. In fact, pretty much no one knew or cared who he was. He even spent a year at a JUCO, threw his resume out to 100 different schools before UNC – his dream school, by the way – offered him the walk-on opportunity. He spent two years there, earned his way on special teams, and nearly left school before getting that all mighty scholly. ESPN has a great feature story on his background and you should definitely check it out; the author, Jared Shanker, knocked it out of the park.

Before getting the full ride, Hollins ate Ramen Noodles and pinched every penny so he could avoid talking to his parents about lending him more money. So it’s a great story and fun feature piece for whatever team he goes to.

To the field because hey, that’s the most important thing. As a receiver, he is a mega-deep threat rarely caught a short pass in college. He doesn’t have great speed but similar to Chris Moore last year, Hollins is bigger, by the way, he just wins deep. He’s able to stack the CB vertically, a key trait, making it really tough for the corner instead of them being stride-for-stride and making it a 50/50 ball. This is a great example.

In that sense, he could be an X receiver even if his size reminds you of a Z type. His route tree isn’t varied, he isn’t twitchy, and he’s going to win with size and vertical route running ability. But if you want to play him as the Z, the strongside WR (Bryant, Coates, Cobi), he’s an excellent blocker who takes a lot of pride in the little things.

The little things like special teams. He didn’t do much in 2016, being thrust as a starter and then missing half the year with a bum collarbone, but he was an asset when running down kicks and punts. He’s also been on the punt return unit as a blocker.

His long-striding ability and “hair on fire” mentality – to steal the term of how Mike Tomlin called Curtis Brown – is immediately evident. Like here in 2014 against Duke, weaving past two blockers and still making the tackle for a short, 11 yard return.

Or here in 2015 against Clemson, diving out to make an ankle tackle.

You’re probably comparing him to a Darrius Heyward-Bey career arc, without that whole “first round bust” aspect, and you’d be right. DHB is much, much faster than Hollins but they’re both deep threats and great special teamers who don’t offer much else. But what they offer is something a lot of receivers can’t bring, won’t bring, and a guy like Hollins might be one of the few guys to bump DHB off the roster. He won’t be drafted until late but you can bet he’ll make a 53 man roster.

Projection: Late Day Three (Late 6th-Early 7th)

Games Watched: vs Duke (2015),vs Clemson (2015), at Florida State, Assorted Special Teams Clips

Previous 2017 NFL Draft Player Profiles
Deshaun WatsonHaason ReddickMarshon LattimoreCorey ClementTim Williams
Jourdan LewisTakkarist McKinleyBrad KaayaNathan PetermanO.J. Howard
Charles HarrisAlvin KamaraTyus BowserDavid NjokuDeMarcus Walker
Chidobe AwuzieDeShone KizerMarlon MackCameron SuttonZach Cunningham
Corey DavisCarl LawsonPatrick MahomesKareem HuntEvan Engram
Derek RiversRyan AndersonJoshua DobbsJordan LeggettSamaje Perine
Corn ElderBucky HodgesJames ConnerCooper KuppStanley Williams
Fred RossJamaal WilliamsGeorge KittleEjuan PriceChris Wormley
Jeremy McNicholsJoe MathisDerek BarnettAmba Etta-TawoGareon Conley
Taco Charlton Elijah McGuireRyan SwitzerTanoh KpassagnonTre’Davious White
Brian HillMatthew DayesDonnel PumphreyJosh ReynoldsNazair Jones
De’Veon SmithDavis WebbObi MelifonwuTJ WattJohn Ross
Jerod EvansVince BiegelJosh CarrawayJosh MaloneKevin King
Fadol BrownChris GodwinNate GerryJordan WillisStacy Coley
Zay JonesJimmie GilbertGlen AntoineTarell BashamDuke Riley
Rayshawn JenkinsChad KellyTrey HendricksonJeremy SprinkleJoe Williams
D’Onta ForemanCarlos WatkinsDamontae KazeWayne GallmanWillie Quinn
Xavier WoodsElijah HoodMalik McDowellDesmond KingSolomon Thomas
Cordrea TankersleySolomon ThomasJosh Harvey-ClemonsRaekwon McMillanChristian McCaffrey
Chris CarsonMontravius Adams

About the Author

Alex Kozora

Full-time blogger from mom’s basement. Marrying tape and statistics. Chidi Iwuoma is my favorite Steeler of all-time.

  • Steelers12

    just a thought, The Steelers will have a hard time signing any good undrafted free agent WRs because of the depth we already have

  • VinHuddle

    Hollins is my late rd steal of the draft at the WR position. Great size, good hands and speed…probably a bit biased though since I’m a UNC fan lol. If Pittsburgh waited until 6-7th to pick a WR I’d be thrilled and believe he has a true shot at making the squad, maybe PS at first but eventually making some contributions.

  • Spencer Krick

    Always room for a high effort ST’er on the roster. If he can learn to use his size he could be a valuable red zone target as well. Really I’d just like to see what Coach Mann can do with him.

  • Andrew

    He’s my new favorite Steeler receiver target. If he’s there in the 7th, hes my guy.

  • Nick Sabatella

    Damn, really like the way this guy plays. Would hate to see DHB be let go, but if he is gunna be let go, have it be someone who plays with the same tenacity and team-first attitude.

  • ginko18

    Does hollins have better hands than DHB, Coates when they came out?

  • Matt Manzo

    Alex! What do you think about his agility?
    Looks like he’s kinda lumbering through routes, but it’s hard to tell cuz he’s so big!
    I love his height, speed and willingness to take on blocks. Seems like he loves hitting!
    I always wish we’d draft more Steelers fans!